Defamiliarization

Information

Theme
"The purpose of art is to force us to notice" according to Viktor Shklovsky,
a Russian Formalist who explored the technique of 'defamiliarization'.
Through this technique one can step back from the habitual way of thinking
to make the familiar become more interesting by promoting an awareness of ones perception. Defamiliarization allows us to engage more with art and re-enhance the world around us.

Instructions

As part of this exploration the instructions below were given to artists locally and globally.

• An artist responds in 10 words to the word ‘defamiliarization’

• This response is passed onto another artist in a different location

• The second artist alters/ changes/ adapts the words

• The second artist displays the interpreted words in a setting which represents their city/ country; a place which is familiar to them.

• They then take a photograph/s of the new words in their new place

• The photographs will be returned to the original artists who are re-introduced to their defamiliarized words in an unfamiliar location.

Concept

The work started from local contributors and has now expanded around the globe. It questions the interpretation of someone’s creative thoughts into another’s. Who has the authorship to do this? But at the same time the project is allowing artists from around the globe to share their joys and anxieties of their heritage, language and countries. This transition enhances and defamiliarizes personal responses of our language whether it is the written word or the visual format.

Currently in this project I have a collection of approximately 26 international artists who have translated 26 sets of words into visual forms, thus substituting the verbal form to the visual.

The project is also exploring the accessibility of making this possible through the immediate form of electronic communication. This transition enhances and defamiliarizes personal responses of our language whether it is the written word or the visual format.

Website:
http://www.dianaalidefamiliarization.blogspot.com

Comments

No comments yet... why not be the first?

Leave a comment

Please log in to post a comment.

Supported By: